As an exhibition of art, The Radical Camera, at the Jewish Museum, performs like a film. It features big stars and lesser-known players, angles and layers, shadow and light, aesthetics and emotion.
In this 60-Second Critique, however, I want to address some of the multimedia materials deployed to support that art. These materials include an iPhone app, Web features and in-gallery media.
iPhone App: Does Audio Fit the Space? For audio tours to work in the gallery space, the gallery space has to offer pockets for processing. In other words, visitors need a minute or two to listen and look (or hover or sit, etc.) without being forced aside by people behind them. The layout for this exhibit, I felt, was too cramped and the pacing too tight to sync the physical art and the digital audio.
iPhone App: Do You Know What You’re Sharing? Each audio piece in the app features an option to share via Facebook, Twitter and e-mail. However, I discovered while testing the experience that every e-mail I shared included the same link (leading here). Since each audio piece features its own share button, the shared link should to lead to the corresponding work(s) online.
iPhone App: How Do I Send Feedback? During my visit, I found an apparent error in one of the placards next to a photo. If the app facilitated feedback, I could have reported what I saw the moment I saw it. Instead, I went through an inefficient process of alerting someone at the front desk who referred me to staff in another physical location (not helpful). Feedback, through apps and other means, should always be clear and easy to provide. This helps visitors connect with the museum and the museum improve its experience.
Photo Map (In-Gallery and On the Web) Great idea to include this feature. However, the size/resolution of the photos makes for a difficult scan both on the Web and at the museum. Also, the street names are masked and the zoom functionality is unexplained. All of this discourages exploration.
*The 60-Second Critique offers an evaluation of a media experience and is designed to be read in a minute or less.
*Screenshot from The Radical Camera iPhone app